Bartenders At The Savoy Launch The Booze Brain
THE BOOZE BRAIN BARTENDER TRAINING SERIES HAS OFFICIALLY LAUNCHED
The Booze Brain is a series of online programmes aimed at helping the bartending and drinks community through the current coronavirus crisis
FACEBOOK: https://www.facebook.com/pg/theboozebrain/events/
The head and senior bartenders at The Savoy’s The American and Beaufort Bars respectively have launched The Booze Brain, a series of online programmes aimed at helping the bartending and drinks community through the current coronavirus crisis.
In a bid to encourage social distancing, eradicate boredom and inspire people to learn, Maxim Schulte (Head Bartender at the American Bar) and Jo Last (Senior Bartender at the Beaufort Bar) have set up a live stream platform launched this week, that will provide viewers with seminars about booze & techniques, updates within the industry and beyond.
Announcing the decision last Friday, 19th March, on Instagram, Schulte called for the help of brand ambassadors and representatives with an overwhelming reaction and yesterday marked the first day of the new The Booze Brain series.
‘The initial idea was really just to create a universal platform for many people to use for all people across brands and communities,’ Schulte told Imbibe. ‘It’s about bringing people together… This time calls for a new form of socialising and we just thought we wanted to help with that.
‘We have people across brands and bars, with amazing topics so far. It is not just about booze, it’s about how to stay sane while at home, supporting each other and maybe learning new techniques.’
Today saw Sim Edwards (global brand ambassador for Beefeater) discuss how to keep fit and healthy at home; and on Thursday Seedlip and Aecorn’s Claire Warner will be chatting no-abv drink and how too much booze during self-isolation can have serious impacts; and John Wayte, Monkey Shoulder brand ambassador) will finishing the week as he shares his knowledge of using social media for business.
Each week that follows will feature four sessions, with all being live-streamed from the official Facebook page, which you can access here.
