Patrón Tequila Presents Art of Patrón X Day of the Dead


To celebrate the traditional Mexican holiday Day of the Dead, Patrón Tequila presents Art of Patrón X Day of the Dead at the UNIT London in Mayfair on 2nd November

TICKETS: Art of Patron X Day Of The Dead

Known as Dia de Muertos in Mexico, Day of the Dead is a celebration of life, remembering the dead and honouring ancesters with love and respect. With every celebration comes a toast. What better way to toast this colourful and authentic Mexican festival than with Patrón – the world’s finest, ultra premium tequila.

To help commemorate this joyful celebration of life, the evening will play host to Day of the Dead inspired Patrón Tequila cocktails and masterclasses, live art installations, and make-up stations, alongside a top DJ with Mexican heritage playing epic latin beats. Art of Patrón will take you on an immersive and colourful journey of authentic Mexican heritage, through the lens of the world’s finest tequila.

In the heart of Mayfair, UNIT London is a contemporary art gallery based just off Hanover Square. Founded by two young artists, Joe Kennedy and Jonny Burt in 2013, it has quickly become a significant gallery on the London art scene and the perfect venue for Art of Patrón, London.

Mexican artist Pablo Angel Lugo Martinez will take you through a journey of his Mexican creations inspired by Patrón. Famed for his public art including paintings, illustrations, sculptures and video performances – exhibited all over the world from Mexico to the USA and France – Pablo has curated a collection of Patrón inspired pieces and will be showcasing his new work exclusively for Art of Patrón London.

On the night, London’s DJ Tasty Lopez will be on the decks. With her Mexican heritage and a specialist knowledge of Latin beats, Tasty Lopez will take you through the evening with a wild mix of electronic, bounce, house, funk, soul and nostalgia.

Traditionally, Day of the Dead celebrates La Catrina, the iconically well-dressed skeletal woman originally created by Mexican cartoonist Jose Guadalupe Posado. Named as “La Calavera Garbancera” by Jose, the image was designed to mock the emerging upper classes in Mexico and to remind them that everyone is equal in the end. Diego Rivera, husband of Frida Kahlo, took inspiration from the original etching and famously painted it into a picture between him and his wife naming it “La Catrina”.

Now one of the most iconic elements of Mexican culture, when celebrating, people elaborately dress up and paint their faces to look like skulls, or indeed like La Catrina. To honour this tradtion, Patrón has collaborated with acclaimed make-up artists The Gypsy Shrine who will be on hand to transform you into elements of the La Catrina.

Guests will enjoy specially-created Patrón Tequila Day of the Dead cocktails including:
El Diablo – Patrón Silver tequila, lime, ginger beer and Crème de Cassis
Panteon Margarita – Patrón Silver tequila, Patrón Citrónge, vanilla syrup and lemon
Boxcart – Patrón Reposado tequila, Patrón Citrónge Orange liqueur and lemon
Sweetcorn Old Fashioned – Patrón Añejo tequila, Caramel sweetcorn syrup, bitters
Zest Appeal – Patrón XO Cafe, lemon and ginger beer
All paired perfectly with Day of the Dead Mexican canapés

As each Patrón bottle is a unique work of art, and inside every bottle of Patrón is a liquid masterpiece, Patrón will host Day of the Dead experiential masterclasses to run on the hour, to shine a light into what goes into this sublime liquid whilst providing the opportunity to learn how to make one of Patrón’s special Day of the Dead cocktails at home.

Everything from the time-honoured tequila-making process, to the iconic bottle design made by skilled and passionate glass artisans is an art. It is art and creation which has led to the inspiration for Art of Patrón. Handcrafted in small batches, Patrón tequila is smooth, sweet and mixes flawlessly in any cocktail. Art of Patrón, London will take you on this journey to help you celebrate Day of the Dead in true Mexican style.

WHEN: Friday 2nd November 2018, 19:00-23:30
WHERE: 3 Hanover Square, Mayfair, London W1S 1HD
TICKETS: £15 includes entrance to the event, x3 complimentary cocktails and experimental masterclass

• Originating in Aztec era in the 16th Century, Day of the Dead came from the Aztec belief that death is merely one part of human existence
• La Catrina, originally known as “La Calavera Garbancera”, was created in 1913 by the famous Mexican illustrator and cartoonist, Jose Guadalupe Posado
• Diego Rivera – the famed Mexican artist and husband of Frida Kahlo – took inspiration from the original etching and painted into a picture between himself and his wife, naming it “La Catrina”. La Catrina is now one of the most iconic elements of Mexican culture
• La Catrina is a representation that “everyone is equal in the end”. Now recognised worldwide, La Catrina is always dressed in an elegant hat, feather scarf and mid-century European dress
• Candles guide the way for the souls returning home and are an essential part of any Day of the Dead celebration
• The Cempasúchil flower (Mexican Marigold) symbolises the path the soul must follow to their offering