AMPLIFY HAVE COLLABORATED WITH SOME OF THE UK’S MOST EXCITED BRANDS AND VENUES

Amplify Your Dry January is a calendar packed full with interactive events, pop ups and delicious no ABV drinks

As thousands of Brits start the New Year with a resolution to give up alcohol, many set themselves up for a month of confinement, avoiding any form of social interaction to avoid the risk of falling off the wagon. This Dry January, new non-alcoholic spirits brand, Amplify has collaborated with some of the UK’s most exciting lifestyle brands and venues to turn the volume up on the quietest of months.

Taking place across the UK and spanning the whole of the month, ‘Amplify Your Dry January’ is a calendar packed full with interactive events, pop ups and delicious no ABV drinks, meaning that giving up the booze needn’t mean sacrificing the fun.

January is typically the month that begins with so many good intentions, but as this dreary month plods on, even the strongest resolutions dissipates as promises to ‘live your best life’ quickly go out the window and many find their willpower weaken whenever they venture out. Amplify is determined to show that taking a break or moderating your drinking doesn’t mean the UK must collectively hermit throughout January’s entirety.

During Amplify Your Dry January, non-drinkers will be able to enjoy all kinds of cool events that are the antithesis to ‘dry and boring’; from mindful creative workshops and pampering packages, to high octane fitness events, team games and sober clubbing.

Below are some examples of events taking place during ‘Amplify Your Dry January’

Amplify at Fugitive Motel – 16th, 23rd, 30th January

Located in Bethnal Green, Fugitive Motel is an all-day bar and kitchen with a focus on sourdough pizzas, fun activities (Cornhole, Shuffleboard, Board Games), and craft beer, as well as boasting an impressive low and no alcohol offering. Throughout January, Fugitive Motel will be serving Rock The Kasbah, which will be available all-month-long at the bar. As well as this, the collaboration will see the bar’s popular ‘Cornhole’ games taken over by Amplify each Thursday from 16th January where anyone booking on these days receive complimentary Amplify cocktails.

Duck & Dry January – 23rd, 24th and 25th January

Feeling good and glamming up needn’t always be a precursor to heading for a night out drinking and going sober for January shouldn’t mean becoming a wallflower for the month. Amplify has teamed up with blow dry salon, Duck & Dry to provide mindful Londoners with a refreshing drink along with a refreshed look during Dry January. Amplify will be popping at salons across London giving away a free signature serve to those that visit from 11am on the 23rd, 24th and 25th January, giving them a chance to Amplify their ‘do and dry Jan plans in one place!

Mindful Mondays With Amplify At MasterPeace – 13th, 20th, 27th January

Located in Eccleston Yard, MasterPeace is a unique and creative concept founded by Zena El Farra. The mindful art experience allows guests to create beautiful, personal works of art with the help of one of their team of professionals. Using light as a guide, guests turn their favourite images into paintings to take home. This January, Amplify is teaming up with MasterPeace for ‘Mindful Mondays with Amplify’. For 6 weeks, starting on 13th January, MasterPeace will be providing all guests with Amplify serves throughout their Monday sessions as well as delicious grazing boards. In an effort to make ‘Mindful Mondays’ part of the weekly routine, guests can come along to individual sessions or alternatively buy all sessions at a discounted price.

Amplify Your Dry January At Skylight Rooftop – throughout January

Skylight Rooftop is one of London’s most loved summer and winter hang-outs, with an exciting all-year round seasonal offering. This January, Skylight is introducing an all-new Dry January menu made up of three brand-new Amplify serves, curated by mixologists Dare Hospitality. One of these cocktails includes a non-alcoholic Espresso Martini, a delicious Amplified take on the original. The Dry January menu makes the perfect accompaniment for the venues rooftop ice rink, table tennis and ice hockey shoot-out.

Ministry of Sound Fitness – 30th January

This January, Ministry of Sound will have people on their feet in a different way with its hugely popular fitness events. On 30th January, movers and shakers are invited to take part in a special Yoga class at MoS Farringdon, after which partakers will receive an invigorating Amplify and tonic before heading back out into the world, with self-confidence and endorphin levels at an all-time high.

Amplify At Collage Club – 21st January

Collage Club is a workshop series celebrating the art of cutting and sticking, embracing hands-on techniques and using scissors as a drawing tool. Each session features a range of activities including speedcollaging and collaborative image-making. On 21st January, Collage Club will be collaborating with Amplify for an evening of creative fun at Kiosk N1C.

London City Runners

London’s biggest running club is holding an event with Les Mills UK on 22nd January where guests can blow away the winter cobwebs with a run before sweating it out in a class and enjoying an exclusive masterclass run by the body combat expert. Amplify will reward the athletes with a refreshing and well- earned drink at The London City Runners Clubhouse, located in Bermondsey – the perfect way to end an active day.

Amplify At The Mindful Drinking Festival – 18th and 19th January

Taking place at the Truman Brewery in East London, the Mindful Drinking Festival brings together the latest non-alcoholic drink options all under one roof – perfect for those who on a health kick, moderating their drinking habits, pregnant or trying, or just a bit sober curious. Amplify will be dishing out samples to all those who are interested in learning how to amplify their January this year.

Amplify is available to buy at Morrisons and other online retailers, priced at £15 for a 50cl bottle www.drinkamplify.co.uk