FOREST ESSENTIALS: AN AYURVEDIC PARADISE RIGHT IN THE HEART OF CENTRAL LONDON

LUXURIOUS, CLEAN AND CRUELTY-FREE: FOREST ESSENTIALS BRINGS A PIECE OF THE AYURVEDIC WORLD TO COVENT GARDEN

Being one of the world’s oldest systems of health care and healing, the science of Ayurveda has been known to Indian physicians for over six thousand years. Its system works on four levels – body, breath, mind and spirit, and it is only when all these are in perfect harmony that you express your inner beauty and energy to their full potential.

Forest Essentials is an authentic, traditional Indian skincare brand that puts the core of its concept in the ancient science of Ayurveda. A pioneer in the Indian Luxurious beauty scene, today the brand is a leader in the high-end market for luxury skincare and all-around body care.

They very recently opened their first London store in Covent Garden and it is an absolute must to visit. A few steps away from the Piccadilly line tube exit, this little mint-green gem is easily accessible on foot, from pretty much all sides of Central London.

As soon as you enter the shop, your attention will be captured by the soothing smell of essential oils and citrusy essence while your sight will be delighted by the amazing combination of vivid colours and relaxing warm tones of the interior design.

On the wall, the history of the brand and accents of the Ayurveda philosophy, are an essential part of the customer journey, which needs to dedicate the necessary time to discover not only the products but also what really is behind the brand.

A long white marble table with a gold sink is placed in the middle of the store as a try station where you can try all the products before you commit to purchasing anything.

The products have incredible packaging with hand-painted cardboard boxes and vivid colour branding with the brand offer going from skincare to body care to hair care, all targeting specific needs with a multitude of luxurious collections, including one specifically target to men:

• SOUNDARYA RANGE
• INDIAN ROSE ABSOLUTE
• MADURAI JASMINE & MOGRA
• SANDALWOOD
• OUDH & GREEN TEA
• KASHMIRI NARGIS
• BHRINGRAJI & SHIKAKAI
• AMLA, HONEY & MULETHI
• JAPAPATTI & BRAHMI
• GENTLEMEN’S COLLECTION

One of the things that captivated me the most in the store, was the gifting section with these incredibly beautiful gift boxes offered in a pretty decent variety of prices, that are going to be a very visually impactful gift as they genuinely come with one of the most beautiful packaging I have ever seen.

As their website clearly states, social responsibility is extremely important and it is one of the brand’s core values: “From empowering local women through employment, sourcing clean drinking water for nearby villages, to manufacturing procedures which ensure we deliver a sophisticated product that is conscientious about the environment, we strive to give back to the society in every way possible.”

If you are looking for luxurious natural products that won’t break the bank and you are ready to start a very inspiring journey in the world of spiritual beauty and Ayurveda, Forest Essentials is the perfect first stop to discover more about this ancient science and approach this fascinating culture.

A review by Marianna