THE STYLISH FORMAT HANDILY FITS INTO A FRIDGE DOOR AND CONTAINS THE EQUIVALENT OF THREE STANDARD BOTTLES OF WINE

Award-winning rosé wine producer Mirabeau is delighted to introduce a new bag-in-box format to its evolving range with the launch of Belle Année bag-in-box.  Part of the Mirabeau Atelier range, Belle Année launched earlier this year through the brand’s online store and has since been awarded the Drinks Business Award for ‘best rosé in bottle for under £10’.  Mirabeau is now excited to offer the fruity and food-friendly rosé in a sustainable bag-in-box format, launching into Waitrose stores nationwide, and online at waitrose.com and waitrosecellar.com, on 16th November, RRP £25.99.

The stylish format handily fits into a fridge door and contains the equivalent of three standard bottles of wine.  The new format will keep Belle Année fresh in a fridge for around four weeks once opened, allowing customers a mindful option which offers scalable consumption, reduces waste and is housed within a fully recyclable cardboard box.  Chic yet practical, when gatherings and parties return, Belle Année will make for a brilliant addition to the guest list.

Stephen Cronk, founder of Mirabeau, comments: “We were immediately smitten with the easy-drinking Belle Année style after launching this new cuvée earlier in the year. Extending it to a bag-in-box format, perfect for keeping wine fresher in the fridge, immediately seemed like a good idea.  We all spend so much time at home at the moment and it’s nice to know you have a chilled supply ready for a glass, whatever the occasion. In addition, the environmental credentials of the bag-in-box packaging were important to us at Mirabeau. Being lighter to transport results in a lower carbon footprint and with an approachable price point, it certainly appeals to a younger audience. Ironically, we named this wine “Beautiful Year”, unaware what was about to hit us all, but at least it allows us to dream of the sun, bright blue skies and better times.”

Vin de France Belle Année is sourced from a wider geographical area than Mirabeau’s core range, although the rosé maker applies the same exacting blending standards it has gained wide acclaim for since its inception.  The wine is a beautiful pale pink rosé with delectable strawberry aromas and an attractive taste profile full of summer berries with a refreshing finish. This dry, yet aromatic rosé is a joyful aperitif and a great partner to many savoury foods as well as fruity desserts.

Marien Rodriguez, Waitrose Buyer, comments: “We are extremely excited to be exclusively launching the first bag-in-box from Mirabeau. The sales of bag-in-box at Waitrose year to date are in growth of 35% versus last year, which shows that our customers value the high quality of the wines and the convenience and great value that these offer. The growth of bag-in-box is also down to customers looking for the opportunity to enjoy wine in a more sustainable way and we’re sure that this Belle Année Rosé from Mirabeau will be a success among our customers.”