MTV MUSIC WEEK – WHATS IT ALL ABOUT?
Ahead of this year’s MTV EMAs returning to London, MTV Music Week will take over the City with a series of iconic music events, reigniting some of MTV’s most well – known and loved franchises from the last 30 years.
Playing a unique acoustic set at Camden’s Roundhouse, Biffy Clyro will launch the week with a special one off MTV Unplugged performance, followed by a not-to-be missed revival of Yo! MTV Raps: LDN Presented by Charlie Sloth & Special Guests at XOYO in Shoreditch. MTV also announced today that Tinie Tempah will be joining MTV Music Week ambassadors, Becca Dudley and Jonas Blue, to celebrate all things music in the lead up to the MTV EMAs.
Kicking off MTV Music Week will be one of the most internationally renowned and iconic shows in music, MTV Unplugged, showcasing sensational UK rock band, Biffy Clyro. Biffy Clyro will be playing tracks from their latest album, Ellipsis, along with a mix of their classic tracks and well known hits on Wednesday 8thNovember at the legendary Camden Roundhouse. Of their MTV Unplugged appearance, the band said,“We are truly honoured to be playing the UK relaunch of MTV Unplugged. This show is imprinted on us as a band because of so many iconic performances in the 90s, from Nirvana and Pearl Jam to George Michael and Mariah Carey. To be a part of its legacy, has blown our minds. We cannot wait!”
The following night, Shoreditch is set to host another iconic event in the MTV Music Week line-up with Yo! MTV Raps: LDN Presented by Charlie Sloth & Special Guests. Keen for this event to be a celebration of the London rap scene, Sloth said, “I’m so excited to be a part of Yo! MTV Raps in London. This is the show that inspired to get me into rap so bringing it to my home town is massive.” Hosted at London hotspot, XOYO, on Thursday 9th November, Charlie Sloth is set to bring a crew of special guests and friends with him making this a night to be remembered.
MTV Music Week continues Friday 10th November with The Gallery: Club MTV Presents at Ministry of Sound, which will also include unmissable performances from Bassjackers and R3WIRE & VARSKI.
Finally, MTV are delighted to announce that the acclaimed Londoner, Tinie Tempah, will be joining previously announced Becca Dudley and Jonas Blue as the third official ambassador for MTV Music Week. Tinie Tempah said, “I’m excited to be an ambassador for MTV Music Week. The London music scene is where I came from and I love seeing it grow, so being an advocate for a celebration for that is great.” Tinie will also be taking part in an intimate Q&A session open to the public at the House Of MTV on Wednesday 8th November.
Taking over London, MTV Music Week, in partnership with VOXI by Vodafone and TV streaming service,NOW TV, will kick off the electrifying week of music on Wednesday 8th November until to Saturday 11thNovember. Featuring intimate performances with top artists, music masterclasses from MTV stars and industry experts, and exclusive events all over the City, there will be something for everyone.
The hub of MTV Music Week will be The House of MTV – the hottest pop-up in Shoreditch, taking over all three floors of Hackney House. The exclusive daytime sessions will be presented by MTV BREAKS, in partnership with VOXI by Vodafone. MTV’s social responsibility arm, MTV Breaks, inspires and engages young talent by creating opportunities around the world, educating and advising on how to break into the creative industry with talks, workshops and mentorship from industry professionals.