DRINKS AT HOME – PERFECTED BY PATRON AT LONDON COCKTAIL WEEK 2018
In the hustle and bustle of East London, make yourself at home with Patrón Tequila – true comfort, great company and perfect cocktails
Patrón Tequila announces Drinks at Home – perfected by Patrón during London Cocktail Week 2018. Hosted in a secret location in Hoxton, Drinks at Home – perfected by Patrón is a three night (3rd – 5th October 2018) London Cocktail Week pop-up. Each night will entertain a different line-up of incredible bartenders from award-winning bars who will show you how to mix Patrón cocktails at home. So, kick back and enjoy Drinks at Home – perfected by Patrón alongside epic music from some of London’s hottest DJs.
With its townhouse exterior and short distance from Shoreditch, Drinks at Home – perfected by Patrón will play host to bartenders from some of the world’s best bars, including Matt Whiley aka The Talented Mr. Fox from Scout. The world-class bartenders will curate their very own Patrón Tequila cocktails, especially for each night of Drinks at Home – perfected by Patrón. Each specially crafted cocktail will bring a delicious touch of luxury to the evenings, whilst multiple Amazon Alexa’s, installed with the Patrón Cocktail Lab skill, will be on hand for the ultimate connected cocktail experience. Chill out in the living room or watch the cocktail magic happen in the kitchen, each area of the space will be transformed in to the perfect home to enjoy a Patrón cocktail.
Along with the unique backdrop and great drinks, some of London’s hottest DJ’s on the scene will be the sound track to each evening, playing chilled and upbeat tracks that will complement your evening drinks at home.
Matthew Sykes, Director, International Marketing for Patrón Spirits International, comments: “This year, we are excited to launch Drinks at Home – perfected by Patrón during London Cocktail Week. We have such an impressive lineup of bartenders and it’s going to be great to see them in action outside of their own award-winning bars. Drinks at Home – perfected by Patrón will showcase Patrón’s versatility, demonstrating that simple yet delicious serves can be enjoyed whether you’re in a globally renowned bar or in the comforts of your own kitchen. During London Cocktail Week, Drinks at Home – perfected by Patrón will be the must-go place to enjoy home comforts with a premium cocktail in hand.”
Lee Applbaum, Global Chief Marketing Officer for Patrón Spirits International explains: “Drinks at Home – Perfected by Patrón is a wonderful opportunity to bring the Patrón Cocktail Lab and the Amazon Alexa Skill to life. The Patrón skill on Alexa allows you to easily find recipes to make tequila cocktails from the comfort of your home and Drinks at Home – Perfected by Patrón aims to embody the feeling of enjoying great drinks at home without comprising on quality.’
Alongside each of the bartenders’ bespoke creations, Drinks at Home – perfected by Patrón will offer two classic Mexican cocktails: the Paloma (Patrón Reposado tequila with grapefruit soda and fresh lime juice) and the Perfect Patrón Margarita (Patrón Reposado tequila, Patrón Citrónge Orange liqueur and lime).
If you are unable to make it there in person, you can experiment with each cocktail on offer all from the comfort of your own home via Patrón Cocktail Lab at: www.CocktailLab.com
Wednesday 3rd – Friday 5th October
Secret Hoxton location to be unveiled nearer the time
£15 includes 3 drinks and entrance to the event